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Change your lens, change your story.
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Change your lens, change your story.

Prachi Verma, known professionally as "Just Capturing It," is a talented photographer and cinematographer from Dehradun, Uttarakhand, India. Her journey began in school, sparked by a fascination for capturing life’s essence through her camera. This passion grew into a career during her college years as she pursued freelance photography, gaining hands-on experience with local studios. Guided by professional mentorship and a constant drive to learn, Prachi developed skills across various genres, including nature, wildlife, street life, and portraiture.
Her commitment to growth led her beyond traditional education into online courses and tutorials, where she refined her technical skills and expanded her artistic vision. Prachi’s versatility has become her trademark, evident in the range of projects she undertakes and the compelling stories she captures through her lens.
Prachi has collaborated with notable personalities, including film producer Arushi Nishank and Shivangi Joshi, known for her role as Naira in *Yeh Rishta Kya Kehlata Hai*. Her skill in wedding photography is showcased in her work with clients like Awegust Affairs Global Pvt. Ltd., where she captures cherished moments with artistry.
In June 2021, Prachi and her partner Anil founded Pranil Arts, a studio offering photography, videography, and music services. Pranil Arts quickly gained recognition for its quality and blend of visual and auditory storytelling.
As "Just Capturing It," Prachi stands out for her ability to convey emotion and artistry in every frame. She continues to push creative boundaries, making an impact in photography and cinematography with each project.
We offer an extensive array of photography services, ranging from portraits and weddings to product, celebrity, and fashion shoots. Our expert team is skilled in various photography areas, including pre-wedding shoots, event photography, maternity, newborn baby photography, and digital promotions. Whether it’s capturing special moments at events, showcasing products, or creating beautiful portraits, we are committed to delivering top-quality work tailored to your unique needs.

To effectively position Prachi Verma as a prominent name in photography and cinematography, the approach should focus on her core identity, her versatile artistic skills, and her dedication to continuous growth. Prachi’s brand, "Just Capturing It," should be defined by creativity, authenticity, and technical expertise. Highlighting her unique journey—starting from her school years to her evolution as a freelance photographer and co-founder of Pranil Arts—will build a strong foundation for her brand narrative. Her collaborations with high-profile figures like Aarushi Nishank and Shivangi Joshi, as well as her expertise in wedding photography, will establish credibility and appeal to both individual clients and industry professionals. Additionally, her role in Pranil Arts, which offers photography, videography, and music services, underscores her entrepreneurial spirit and commitment to offering a comprehensive creative experience. By showcasing her journey of self-learning and embracing diverse genres such as nature, wildlife, street life, and portraiture, Prachi’s brand should communicate a story of growth, passion, and versatility. A consistent visual style and aesthetic across her portfolio will help further solidify her artistic identity, making her work instantly recognizable and resonant with her target audience. This approach, combining her artistry, achievements, and dedication to her craft, will set Prachi apart in the competitive landscape of photography and cinematography.

Welcome to Pranil Arts Photography! We specialize in capturing the beauty and emotion of life through our lens. Let us help you create memories that will last a lifetime.
For inquiries into my work or my availability, please use the form to contact me. I thank you for your interest, and I will do my best to get back to you soon!
Dehradun, Uttarakhand, India
+91 7830566918, +91 9058914272 info.pranilarts@gmail.com, contact.pranilarts@gmail.com
Open today | 09:00 am – 07:00 pm |
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